Max Farrell of Workhound on Building a Vertical SaaS Company and Landing Your First Five Customers

Today, David is talking to Max Farrell. Max Farrell is in charge of sales, business development, and administrative duties. Max also leads industry engagement by speaking at trucking events and writing for industry publications. He also wrote the blog on immersive customer discovery by riding with “The Turntable Trucker” from Des Moines to Los Angeles. Before WorkHound, he founded an innovation consultancy, Create Reason, and worked in Business Development at Dwolla.

What You'll Learn:

• Vertical Products
• Customer Discovery
• Company Building and First 5 Customers
• Beta and Product Market-Fit
• Value-Based Pricing
• Software Sales Cycle
• Fundraising in an Under-Capitalize Market
• Investor Qualifications
• Transition to New Markets

Favorite Quote:

“People think there are shortcuts, but there are no shortcuts! There is a formula: PAIN + PASSION +PERSISTENCE = PAYOFF.”

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The Capital Stack

All Things Tech Investing and Value Creation

Early growth investor David Paul interviews the world's most excellent ecosystem, learns how to start and scale your own business, and finds an edge in today's capital markets. To connect with David, visit:

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DISCLAIMER:

David Paul is the founder and general partner at DWP Capital. All opinions expressed by David and podcast guests are solely their own opinions and do not reflect the opinions of DWP capital. This podcast is for formational purposes only and should not be relied upon for decisions. David and guests may maintain positions in the securities discussed on this podcast.