Why My Marketing Career Needed AI—and Yours Does Too

In this AI marketing podcast episode, Dan Sanchez shares his journey from marketing automation to AI-driven marketing. He discusses his early experiences at Sweet Fish Media, Element 451, and Social Media Examiner, and how he recognized AI as the future of marketing. Dan breaks down his 30-30-30 framework for mastering a subject, reveals his automated podcast production workflow, and explains his AI-assisted book-writing process. If you're a marketer looking to streamline workflows and harness AI for growth, this episode is packed with actionable insights.

My Favorite AI Tools:

• ChatGPT - https://openai.com/
• High Level Marketing Platform - https://danchez.com/highlevel
• AI Podcasting Tools - https://danchez.com/podtools

Resources Mentioned:

• Social Media Examiner - https://www.socialmediaexaminer.com/
• Sweet Fish Media - https://sweetfishmedia.com/
• Element 451 - https://element451.com/
• N8N (Automation Tool) - https://n8n.io/
• Suno AI (Music AI Tool) - https://suno.ai/
• Zencastr - https://zencastr.com/
• Marketing Experiments (Flint McGlaughlin) - https://marketingexperiments.com/
• Keap (Infusionsoft) - https://keap.com/

Timestamps:

• [00:00] - Intro: Dan Sanchez's background and marketing journey
• [02:00] - The "Ultimate Marketer" moment at Infusionsoft
• [05:30] - Podcasting, social media, and the Sweet Fish Media era
• [10:00] - The pivot to AI: Why Dan bet big on AI marketing
• [17:00] - The 30-30-30 framework: How to become an expert fast
• [24:00] - AI-powered podcast automation: The workflow breakdown
• [33:00] - Co-writing a book with AI: Process and best practices
• [41:00] - The five types of AI marketing and their impact
• [45:00] - The future of AI marketing: Trends and opportunities