Built For The Game with Rob Cressy EP-153 Kurt Hunzeker, VP of Marketing & Strategy, Minor League Baseball - #NSF17
Feb 13, 2017
Kurt Hunzeker, VP of Marketing & Strategy for Minor League Baseball, shares insights on the untapped marketing potential of minor league teams. He highlights how these teams engage local communities and foster future MLB fans. The discussion covers innovative marketing strategies, including social media and live streaming, aimed at enhancing fan experiences. Hunzeker emphasizes the importance of community connection and how collaborative branding initiatives across all teams can boost attendance and fan loyalty.
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Massive National Reach Through Aggregation
- Minor League Baseball aggregates 160 clubs to create massive national scale and reach.
- The combined system delivered 41M attendance and 14.2M uniques, second only to MLB.
Local Creativity Powers The Brand
- Minor league clubs drive the brand through local creativity and community-focused experiences.
- Clubs freely share ideas, tweak them locally, and compete to be most innovative.
Use Aggregation To Cut Costs & Reinvest
- Aggregate common purchases to secure operational cost savings and better distribution for clubs.
- Use those savings so individual teams can reinvest locally and amplify value beyond rights fees.