Turning a Classic Recipe into a Kickass Brand with Laura Shafferman of Legally Addictive

Ever since Sam laid eyes on the Legally Addictive packaging, she knew it was crucial to meet Laura Shafferman, the founder and creator behind the delicious and oh so creative cookie. She shares the idea behind Legally Addictive cookies, providing tried and true ingredients in a clever cracker delivery style, and more about how this Brooklyn-based company launched in only three weeks. Laura talks about her journey from Real Estate to being an entrepreneur and gives advice to others looking to launch a brand in the space. What You Will Discover This Week: How Laura came up with the super clever title for Legally Addictive, and the story behind the salted and sweet cracker/cookie treat. The steps Laura took to pivot away from Real Estate and into being an entrepreneur. Laura started making this delicious product herself in her home kitchen, and now they have expanded to many retail stores and an impressive e-commerce shop. Not all businesses can come up with a concept and launch in three weeks, but Laura did! Legally Addictive listens to their customers and really takes into heart what they do want, and what may not be a fit for their taste buds. How Laura created an environment for her team where everyone feels comfortable, heard, and safe. What it has been like scaling in both online commerce and retail. Laura’s advice for launching a brand in a similar space, and some tips on how to make friends with your local retailer and first get featured in your neighborhood. Yes, branding and your packaging can be even more important than your product, especially when there is so much competition! Three of the main character traits that greatly help with success as an entrepreneur: persistence, flexibility, and connectivity. Mentioned: https://legallyaddictivefoods.com/ (Legally Addictive) https://www.dylanscandybar.com/ (Dylan’s Candy Bar) https://foxtrotco.com/ (Foxtrot)