The Robust Philippine Consumption Story

The Philippines has a strong and robust consumption story driven by demographics and digitalization. The country's demographic trend and high level of education attract investment, particularly in the services sector. The business process outsourcing industry is thriving, attracting investments in call centers, medical services, financial services, and more. The Philippines is also leveraging digitalization to create new businesses and capitalize on the export of services. While the threat of job replacement by artificial intelligence exists, the government is focused on retooling the Philippine workforce to integrate AI and enhance productivity.