we caught up with Smári McCarthy, founder of Ecosophy to learn more about his plans to use data to help companies aiming to better understand climate change and factor it into their planning and operations. He is also involved in numerous other freedom of data initiatives and Is also a member of the Icelandic Parliament too. See more about Ecosophy here https://medium.com/ecosophy. We were invited to Iceland by Business Iceland to learn more about innovation, sustainability and diversity in the country.

Smári McCarthy (Icelandic pronunciation: [ˈsmauːrɪ mahˈkar̥ðɪ]; born 7 February 1984) is an Icelandic-Irish politician, innovator and information activist known for his work relating to direct democracy, transparency and privacy.

McCarthy was born in Reykjavík, Iceland, the son of Kolbrún Óskarsdóttir and Eugene McCarthy. His mother is Icelandic while his father is Irish. At age one, his family moved to England. At age 9, they returned to Iceland, settling in Vestmannaeyjar, a town and archipelago off the south coast. He studied mathematics at the University of Iceland, but left to get involved with the digital fabrication movement.

Definition of Ecosophy

Ecosophy or ecophilosophy (a portmanteau of ecological philosophy) is a philosophy of ecological harmony or equilibrium. The term was coined by the French post-structuralist philosopher and psychoanalyst Félix Guattari and the Norwegian father of deep ecology, Arne Næss.

More about Business Iceland

Business Iceland is a public-private partnership that works to improve the competitiveness of Icelandic companies in foreign markets and to stimulate exports from Iceland through marketing, brand building and export and trade services.

We flew to Iceland via Dublin on IcelandAir as a guest of Business Iceland.

About Icelandair

Icelandair is a leading airline offering flights to, from, via and within Iceland – our hub and home. We provide safe, reliable flights with exceptional service to metropolitan areas on both sides of the Atlantic. Flying domestically within Iceland and to destinations in Greenland, Icelandair is a leading option for Transatlantic travel.

142: Food-Hacks – Hol' das Beste aus deinen Lebensmitteln heraus! (Teil 4)