What's In-Store for Retail Media Networks with Stratacache's Chris Riegel

The CPG Guys are joined by Chris Riegel CEO of STRATACACHE  with retail solutions that allow them to be partners in creating an in-store evolution, fitting into retail existing ecosystem by connecting different technologies to truly drive a frictionless store visit.

This episode is sponsored by STRATACACHE

Find Chris Riegel on LinkedIn here: https://www.linkedin.com/in/chris-riegel-6931a28/
Find STRATACACHE on LinkedIn here: https://www.linkedin.com/company/stratacache/
Find STRATACACHE online here: https://www.stratacache.com/en/

Chris answers these questions:

1. 1. You are hosting a full day focused on retail media inside the physical store—a deliberate choice given how much attention off-site and digital retail media still get. What convinced you that the store deserved its own moment right now? 
   2. Is it fair to say the industry is moving from speculation to proof? What triggered that shift?
   3. We’ll have voices from BCG, McKinsey, EMARKETER, and Solomon Partners in the room. When consultants, analysts, and investors all start telling a similar story, what does that signal to you?
   4. One of the themes we’ll explore during the day is the idea that the traditional funnel has collapsed and influence now happens closer to the moment of purchase. Why is the store uniquely resilient in that new influence model?
   5. Why do you think shoppers still trust in-store media more than online media? Is that trust something retailers can scale without breaking it?
   6. We’ll hear during the day that agentic AI is compressing margins in digital retail media. Help connect the dots for our audience—why does that dynamic actually elevate the strategic value of physical stores?
   7. If AI makes digital media more efficient but less differentiated, does the store become one of the few environments where context still matters more than targeting?
   8. Why is that shift so foundational to unlocking real retail media scale in stores?
   9. We’ll have IAB and measurement leaders talking about standards. From your perspective, how important is measurement alignment to making in-store media credible to brands and CFOs?
   10. What separates retailers who are moving from pilots to platforms from those who are still stuck in experimentation?
   11. We’ll also explore how the store is becoming a fully expressive media environment—not just screens, but experience. For brands listening, what does “store-native creative” really demand of them?
   12. What outdated thinking do you hope gets challenged during this event? Is the biggest barrier today technology, standards, or internal politics?
   13. Looking ahead to 2026, what will define success for retailers who fully embrace in-store media versus those who don’t?

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