Impolitic with John Heilemann Jiore Craig: The Year Ahead Online (Everything is Broken)
Jan 9, 2025
Jiore Craig, a next-gen Democratic digital strategist and counter-disinformation specialist, delves into the social media landscape shaping the 2024 election. He critiques the outdated digital strategies of the Harris campaign compared to Trump's adeptness in engaging voters. The rise of right-leaning podcasts, especially among young men, is discussed, along with a compelling look at the Jordan Peterson phenomenon. Craig also highlights the pervasive subtleties of misinformation and the Democratic Party's struggle to connect with key voter demographics.
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Episode notes
Deepfakes Overblown
- AI-generated deepfakes were a major concern in the 2024 election.
- However, simpler disinformation tactics proved more effective.
Simpler Tactics
- Existing disinformation methods were sufficient for bad actors in the 2024 election.
- AI-powered deepfakes weren't necessary because simpler tactics worked.
Rise of Podcasts
- Podcasts offer nuanced, long-form information consumption.
- Right-leaning podcasts effectively reach men, especially young men, due to their 'preacher dynamic'.
