Squeeze More Out of The Leads You Generate | Justin Bartley

Dec 30, 2024

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EPISODE 229: Lead volume is down. Cost per issued appointment is skyrocketing. Marketing to homeowners is getting harder and more competitive.

So what do you do?

In this episode, we dive into this with my guest, Justin Bartley, the founder and president of Next Door & Window.

With over two decades of experience in the home improvement industry, Justin has mastered the art of squeezing more out of your marketing dollars, so much so that this year his business grew 15% with very little change to how many sales appointments they ran.

In this episode, he shares many hard-won secrets behind his company’s consistent growth in the face of a changing market.

He discusses the power of direct mail marketing, reaching a 0.6% marketing cost with repeat customers, and fighting rising marketing costs with sales processes.

He and I also touch on what CRM data they think is critical at Next Door & Windows, how business owners can free themselves from day-to-day operations to focus on what they’re really good at, and much more.

Are you ready to take the first step towards a more successful business?

Then tune in now!

Key Takeaways:

Introduction (00:00)

Lead generation after the pandemic (02:31)

Repeat customers are the answer (06:11)

Direct mail marketing for customer retention (11:23)

You need sales training to drive growth (19:13)

Lessons from 2024 (34:25)

Additional Resources:

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The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!