The Challenge of Finding the Right Foundation Online

Buying foundation online can be daunting due to the difficulty of matching skin tones accurately without trying the product in person. One solution that has emerged is the use of AI-powered quizzes, which allow consumers to identify their precise shade and undertone. For instance, Il Makiage offers a quiz that delivers customized foundation recommendations, enhancing the online shopping experience. Users have reported that this approach provides a natural, weightless finish that closely resembles their actual skin, making it feel as though they are not wearing makeup.