Zero to Infinity 187: The Whole Truth about Brand Communities
May 16, 2024
48:05
The Whole Truth Foods founder Shashank Mehta is a rare breed of a CEO who is also a creator. đ A lifelong student of the content & community game, Shashankâs content journey started as a stand-up coming on YouTube, long before he became the face of The Whole Truth.
On this episode of Matrix Moments, Shashank goes deep on content & community, sharing with candour in a deep chat with Vikram Vaidyanathan. Here are 4 big takeaways around building brands through content & community for founders:
1.â â Founders must be clear on the WHAT of their content marketing, the HOW is easier with modern tools & AI. đĄ
2.â â Transparency is the biggest tool in the content marketerâs arsenal. Consumers are the best bullshit detectors in todayâs hyper-connected world. đ
3.â â Brand communities are more about GIVING than TAKING. đ€
4.â â ROI from Content Marketing shouldnât have a hard linkage to Sales: Founders must leverage content as an editorial lever, and not tactically link it to sales. đŒ
If youâre a founder who wants to level up your brandâs content & community marketing game, watch this episode as Shashank & Vikramâs easy camaraderie uncovers the Whole Truth.
On this episode of Matrix Moments, Shashank goes deep on content & community, sharing with candour in a deep chat with Vikram Vaidyanathan. Here are 4 big takeaways around building brands through content & community for founders:
1.â â Founders must be clear on the WHAT of their content marketing, the HOW is easier with modern tools & AI. đĄ
2.â â Transparency is the biggest tool in the content marketerâs arsenal. Consumers are the best bullshit detectors in todayâs hyper-connected world. đ
3.â â Brand communities are more about GIVING than TAKING. đ€
4.â â ROI from Content Marketing shouldnât have a hard linkage to Sales: Founders must leverage content as an editorial lever, and not tactically link it to sales. đŒ
If youâre a founder who wants to level up your brandâs content & community marketing game, watch this episode as Shashank & Vikramâs easy camaraderie uncovers the Whole Truth.