EP231 - The Forever Transaction author Robbie Kellman Baxter

Robbie Kellman Baxter (@robbiebax) is the best selling author of “The Forever Transaction” and “The Membership Economy.” She has become a well known subject mater expert on subscription and loyalty programs.

In this broad ranging interview, we discuss well known subscription based brands including Dollar Shave Club, Blue Apron, Stichfix, BirchBox, and Netflix. We also cover issues including subscription fatigue, cancelation friction, and Rundles.

You can find out more about Robbie’s consulting work and her podcast at her website.

Disclosure: links to Amazon are affiliate links.

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Episode 231 of the Jason & Scot show was recorded live on Thursday, July 30st, 2020.