Sophia Dominguez is the Director of AR Platform Partnerships and Ecosystem at Snap, where she’s been the last three years.

Previously, she started the widely followed “All Things VR” newsletter and joined Rothenberg Ventures as an Entrepreneur in Residence before co-founding her first company, SVRF. There she created the first API and SDKs for searching and rendering 3D face filters. They powered over 280M AR experiences, and Sophia successfully sold the company to Poplar before joining Snap.

Sophia began her career by attending NYU with a focus on how technology impacts human interaction. She then organized one of the world’s first wearable technology conferences, before working in product and operations for a startup focused on visual messaging.

In this, the first of a two-part conversation, Sophia shares a number of insights, including:
- her unique and early perspective on head-worn AR,
- the pivot she took at her VR platform startup,
- how Snap sees the evolution of AR in wearables,
- some of the numbers around AR usage at Snap,
- the evolution of the partner program, and
- the core pillars of Snap's AR platform focus including the recent addition of shopping and commerce.

Sophia describes how Snap has set a path to become the comprehensive developer platform of choice in AR.

You can find all of the show notes at thearshow.com. Please consider contributing to my Patreon at https://www.patreon.com/theARshow.