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1436: The Best Email Frequency Advice You Need To Hear by Matt Wolfe of Evergreen Profits on Digital Marketing
Sep 5, 2024
Matt Wolfe, a digital marketing expert and founder of Evergreen Profits, shares his insights on the delicate balance of email frequency in marketing. He emphasizes finding the sweet spot for communication to keep audiences engaged without overwhelming them. The discussion unpacks how daily emails can actually boost engagement and debunks common myths against frequent messaging. Wolfe also stresses the importance of optimizing existing strategies before seeking new leads, using a leaky bucket metaphor to highlight foundational issues in email marketing efficiency.
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Quick takeaways
- Finding the right email frequency is crucial for maintaining audience engagement without overwhelming them, ensuring messages are anticipated rather than ignored.
- Marketers should address existing issues within their email lists first to maximize the effectiveness of their traffic acquisition efforts and enhance overall returns.
Deep dives
Understanding Email Frequency
Determining the optimal email frequency can be a challenge for marketers, as advice often varies across the industry. Many suggest maintaining a ratio of content to promotional emails, but this may not be applicable for every audience or niche. Instead, marketers are encouraged to personalize their strategy based on their unique voice and style, as well as the specific characteristics of their subscriber base. Ultimately, the recommendation is to start sending emails daily to better engage with subscribers and avoid losing their interest.
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