Optimal Work Daily - Career, Productivity and Entrepreneurship 1436: The Best Email Frequency Advice You Need To Hear by Matt Wolfe of Evergreen Profits on Digital Marketing
Sep 5, 2024
Matt Wolfe, a digital marketing expert and founder of Evergreen Profits, shares his insights on the delicate balance of email frequency in marketing. He emphasizes finding the sweet spot for communication to keep audiences engaged without overwhelming them. The discussion unpacks how daily emails can actually boost engagement and debunks common myths against frequent messaging. Wolfe also stresses the importance of optimizing existing strategies before seeking new leads, using a leaky bucket metaphor to highlight foundational issues in email marketing efficiency.
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