On this episode of #ThePlaybook, Simon Huck, Founder and CEO of JUDY, shares his insights on:
- [4:26] - How a-not-so great attempt at fixing the shelf life of emergency foods helped him to identify a major gap in the market
- [17:59] - Why JUDY is working to create optimism and hope around the brand to combat negative perceptions about emergencies
- [12:24] - How the JUDY marketing team are turning disaster movie myths into educational tools
- [14:00] - The role that education plays in disaster preparedness and why COVID-19 could complicate emergency response
