The NPR Politics Podcast The Power Of Political Advertising
Aug 28, 2024
As ad spending for the 2024 presidential race soars, political advertising tactics take center stage. The contrasting narratives around Kamala Harris's middle-class roots and Trump's framing of her as a 'dangerous liberal' reveal the complexities of political messaging. The podcast also dives into how progressive prosecutors are portrayed in the crime debate and the evolving strategies to engage younger voters. With digital platforms gaining traction, Harris's campaign emphasizes provocative ads to spark discussions that could sway undecided voters.
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Trump Ad Attacks Harris's Record
- A MAGA Inc. ad attacks Kamala Harris's record, citing a case involving an MS-13 gang member.
- Fact-check: Harris's office did convict the gang member of triple murder, despite the ad's claims.
Prosecutor Identity: Liability or Strength?
- Harris's “progressive prosecutor” identity was once a liability among Democrats.
- Now, it's being reframed as a strength against Trump's criminal charges.
Republicans' “Soft on Crime” Tactic
- Republicans use Harris's prosecutor record to paint her as “soft on crime”.
- This strategy aims to turn out conservative voters concerned about crime in Democrat-led cities.