Ten Years In The Making 030: Surviving the Third-Party Cookie Apocalypse
We’re doing things a little differently in this episode as I join Drew Sanocki and Michael Epstein on the Nerd Marketing Ecommerce podcast to discuss what life will look like for DTC companies in a cookieless future.
As giants like Google and Apple relay their plans to limit the collection of third-party cookies, eCommerce companies will be forced to tap dance to come up with ways to continue personalized ad targeting. But while some people think these changes will be fatal for DTC companies, I see a few ways companies can adjust to the new normal.
As the founder and CEO of Retention.com, I’m constantly involved in the nuances of effective customer tracking. In this episode, you’ll hear Drew and Michael ask me important questions about ad targeting, customer retention and data collection.
You’ll also hear about the important differences between server-side and client-side tracking, how Retention’s technology works, and what part of marketing you should optimize to increase sales.
Key Takeaways with Drew Sanocki & Michael Epstein
- How can brands prepare for the upcoming deprecation of third-party cookies?
- Server-side tracking helps websites collect user data at the server level instead of on the client’s device. What are the long-term risks associated with it?
- The fine line between privacy and ad targeting that companies like Retention.com navigate — and why the business model has a capped ceiling.
- The differences in data collection laws between the U.S. and Europe.
- A crash course in misconceptions and realities behind the legal nuances that affect email marketing.
- Should Ecommerce stores be A/B testing abandoned cart flows or newsletters?
- Is it possible to maintain business consistency when experiencing rapid growth?
Want the Full Show Notes?
To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit Retention.com/30
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