This chat features Rand Fishkin, Creative Director and CEO of Snackbar Studio, a new video game studio working on its first title. Fishkin, who is better known for founding the SEO software company Moz, and the consumer intelligence company SparkToro, shares why he made the jump from the world of business into video games. Fishkin also covers the extensive research he did to figure out exactly what type of game to make, and how he put together a winning team. Tune in to Ibele and Fishkin to hear: *How Fishkin is funding Snackbar studio (and for how much) *How Fishkin’s research led him to set the game in 1960’s Italy *What three criteria Fishkin thinks will lead to any video game’s success Social Links: *Check out Snackbar Studio’s website: https://snackbarstudio.com/ *Follow Rand on Threads: https://www.threads.net/@randderuiter *Follow Geraldine DeRuiter on Threads: https://www.threads.net/@theeverywhereist