The Clever Girls Know Podcast

330: How Jenne Has Grown A Massive YouTube Channel On Southern Inspired Vegan Recipes

May 7, 2024

Vegan chef Jenne Claiborne shares her journey of creating southern inspired vegan recipes on her successful YouTube channel. She discusses veganizing popular dishes, building revenue streams, life approach, and more. Jenne emphasizes the motivation behind her niche business, revenue generation, and engaging with her audience beyond social media. The podcast also features a quick meal preparation segment with a lentil tacos recipe.

01:00:16

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Episode guests

Jenne Claiborne

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Jenne successfully grew her YouTube channel by veganizing Southern dishes and building a loyal community through personal anecdotes.

Delegating tasks to skilled professionals and hiring experts beyond her expertise has been crucial to Jenne's business success.

Deep dives

Creating a Supportive Community Through Personal Engagement

Janae prioritizes building a community through her YouTube channel by sharing personal anecdotes and lifestyle tips alongside vegan cooking. She balances sharing her personal life and staying true to her focus on vegan recipes by gauging what content serves her audience and fostering camaraderie and trust with her viewers.

Intro

2min

From Acting to Vegan Cooking

9min

Transitioning from Private Chef Work to Growing Online Vegan Business

4min

Journey of Pursuing Passion and Building a Successful Vegan Food Business

21min

Exploring Different Revenue Streams and Moving Away from Sponsorships

3min

Building a Strong Community Beyond Social Media

20min

Quick Meal Preparation and Lentil Tacos Recipe Sharing

3min

On today’s episode of the podcast, Jenne Claiborne of Sweet Potato Soul shares how she has grown a massive YouTube channel based on her passion business on southern inspired vegan recipes. Jenné is a vegan chef, content creator, and author of the Sweet Potato Soul cookbook, who is known for creating colorful, unique, and easy-to-make southern inspired vegan recipes. She became vegan for ethical and animal welfare reasons, and was pleasantly surprised by the way in which it improved her health and happiness. Jenné has been featured on several shows and in various other media outlets, including The Today Show, the New York Times, Washington Post, and more. You can find her recipes on SweetPotatoSoul.com and in her cookbook, Sweet Potato Soul. WHAT JENNE DISCUSSED: *The motivation behind why and how she started her niche business focused on southern inspired vegan food. *How she “veganizes” popular southern dishes *How she built her YouTube channel and her revenue streams *Her approach to life and business AND SO MUCH MORE HOW TO KEEP UP WITH JENNE: - On Instagram: https://instagram.com/sweetpotatosoul - Via her website: https://sweetpotatosoul.com ❤ Get the best-selling Clever Girl Finance Books: clevergirlfinance.com/books ❤ Get access to 30+ free courses, worksheets, savings challenges, and our favorite banking resources: clevergirlfinance.com/course-packages/ ❤ Read the Clever Girl Finance Blog: clevergirlfinance.com/blog ❤ Follow us on Instagram: instagram.com/clevergirlfinance

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The Clever Girls Know Podcast

330: How Jenne Has Grown A Massive YouTube Channel On Southern Inspired Vegan Recipes

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Creating a Supportive Community Through Personal Engagement

Overcoming Challenges in Outsourcing

Future Goals of Starting a Health and Wellness Podcast

Clever Girl Superpower: Efficient Meal Preparation

Remember Everything You Learn from Podcasts