In this episode of The Agency Accelerator Podcast, I am joined by Piccia Neri, a UX expert focusing on human-centred design.

Piccia's goal is to help agencies and developers find success on their website by putting their users at the centre of design.

[00:15] Background on Piccia Neri

[02:55] Mistakes agencies make in design and concept

The first thing to remember is you are not the person you are serving. When you put the client first, you create an engaging experience. Secondly, accessibility. By catering to everyone’s needs and disabilities, you broaden your reach of who you can help.

[04:47] What is human-centred design and what does it mean to be a web designer?

Putting the people that use your products at the centre while humanising the user (i.e., who you are designing and building for). We tend to forget that our websites are the first point of contact with our prospects. You have less than 5 seconds to make a good impression, so make it count!

[08:18] Second biggest mistake; not testing

Seeing as we suffer from ‘proximity blindness’ when working on a project, it is imperative to test and get feedback from our target audience BEFORE we ‘go live’.

[13:55] Using forms as the opportunity to interact with a customer

Just like with websites, forms should be made with accessibility in mind. More often than not, we are excluding people from filling out forms and surveys. Accessibility is the epitome of user-centred design.

[17:08] How to approach design so that it is user-centric

To create a user-centric design, extensive research is required, especially in the beginning. Start by learning how you can help. Also, keep in mind that research is not a linear process, be prepared to go back and forth. Launch early, test, perfect and tweak.

[21:37] What are the expectations of your website and where does it fit in your marketing strategy?

Research needs to starts with asking as many questions as you can to your clients. Why do you need a website? What purpose will it serve? What action do you want the user to take?

[25:34] Designs for Conversion Conference

The purpose of this conference is to help people make fundamental transformations by putting the user at the centre of design. This is the only conference of its kind where designers get to interact with non-designers.

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Useful links mentioned in this episode:

Cloudways - website

Piccia - Linkedin profile

Piccia – Twitter profile

Design For Conversions Conference

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