271 - How to Make a Campaign for YOU, Find Your Voice, Instagram Tips & More with Lauren Hom
Apr 8, 2020
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Lauren Hom, artist and muralist, discusses finding your artistic voice and niche, building relationships and collaboration, and the importance of embracing fear in creativity. The hosts also announce the start of a collaborative agency called Co loop.
The key to being successful on Instagram is to find your authentic voice and create work that resonates with you and your audience.
Creativity is combinatorial, so embrace your unique ingredients and have faith that all your experiences and skills will come together to create something remarkable.
Focus on what you can control on social media - the kind of work you create and the connections you build - and let go of obsessing over algorithms and engagement rates.
Deep dives
The Importance of Authenticity and Voice
The key to being successful on Instagram is to find your authentic voice and create work that resonates with you and your audience. Don't obsess over having a perfect feed or a cohesive aesthetic. Focus on making work that is interesting, funny, and true to yourself, and let go of the pressure to have a consistent visual style. Remember that Instagram is just one tool for sharing your work, and there are other platforms and avenues to explore. Don't let the algorithm or numbers define your worth as an artist.
The Value of Combining Unique Ingredients
Creativity is combinatorial, and the key to standing out is to combine your unique ingredients and create something that no one else has made. Don't limit yourself by thinking you have to choose between different paths or mediums. Embrace the season you're in and have faith that all your experiences and skills will come together to create something remarkable. Don't be afraid to take shots, create as much work as you can, and remember that every piece is like a lottery ticket with the potential for success.
Social Media Mindset and Intentions
When it comes to social media, focus on what you can control, which is the kind of work you create and the intention behind it. Don't obsess over Instagram's ever-changing algorithm or engagement rates. Instead, invest your time and energy in building connections, both on and off the platform. Remember that social media is just a tool to share your work, and there are other platforms and avenues to explore. Prioritize authenticity, create work you love, and let go of perfectionism.
The Importance of Collaboration and Supportive Relationships
The podcast episode emphasizes the significance of collaboration and supportive relationships in both personal and professional life. The hosts discuss the value of having an extended team member or a group of people who can celebrate wins, understand one's nuances, and offer comfort during periods of insecurity. They highlight the importance of investing in relationships and allowing others to genuinely know and celebrate one's accomplishments. Additionally, they emphasize the need for a shift from scarcity and competition to collaboration and lifting each other up within the industry.
Owning Your Unique Voice and Niche
The episode explores the idea of owning one's uniqueness and voice rather than focusing solely on a specific medium or style. The hosts discuss how understanding one's own message and what they want to say is crucial in standing out and getting hired in the creative field. They emphasize the importance of blending various interests and characteristics to create a distinctive voice that resonates with others. They also stress the idea of sharing knowledge and experiences with others, as it not only helps build a supportive community but also differentiates oneself within the industry.
