How George Kruis Built FourFive From a Physio Bed

In this Bite-Sized episode, I revisit my conversation with George Kruis, former England international rugby player and co-founder of fourfive. George explains how he and Dom began building their wellness brand while recovering from operations, sitting on physio beds and asking themselves how to take control of their recovery.

This clip focuses on the early execution stage. He talks openly about setting up the company, learning how to operate outside the structure of professional sport, and why delegation, speed, and clarity are essential when you move into business. His honesty about the transition and the steep learning curve will resonate with anyone starting something new.

Guest: George Kruis, co-founder of fourfive and former England rugby player.

Key Takeaways:

The first version of any business requires fast learning and deliberate action.

Delegation is a skill founders must develop early.

Your network is an asset only if you use it intentionally.

Co-founders need different strengths to build momentum.

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