Jonathan Milne and Mike Wesley-Smith, investigative journalists from Newsroom Pro, delve into the dramatic fall of AG1's founder, Chris Ashenden, after uncovering his shady past. Their extensive research reveals how a decades-old real estate scam led to his resignation and the impact of influencer culture in wellness. They discuss the complexities of accountability in a billionaire-driven world and showcase the importance of journalism in maintaining integrity against societal confusion, all while sharing their adventurous investigation in Colombia.
The resignation of AG1 founder Chris Ashenden following revelations of his past real estate fraud emphasizes the ongoing importance of investigative journalism in exposing truths.
The podcast highlights how corporate success can be intertwined with ethical challenges, prompting discussions on marketing practices and accountability within influential brands.
Deep dives
Managing Diabetes Effectively
Using real-time glucose monitoring can significantly improve diabetes management. The Freestyle Libre 3 Plus sensor provides users with immediate insight into their glucose levels, helping them understand the effects of their meals and physical activities. This allows for more informed decision-making, enabling individuals to balance their health with their personal and professional lives. The speaker shares their experience as a father and musician, highlighting how effective management leads to more time for what truly matters.
The Impact of AG1 and Influencer Marketing
AG1, formerly known as Athletic Greens, has successfully leveraged celebrity endorsements to grow its brand significantly. High-profile figures in the health and fitness space praise its benefits, contributing to the product's billion-dollar valuation. Despite its popularity, scrutiny surrounds the brand, particularly concerning its founder Chris Ashenden and the tactics employed to sustain its image. This raises questions about the ethics of marketing practices in an age where misinformation can easily spread.
Investigative Journalism and Accountability
Recent investigations into Chris Ashenden reveal a troubled past linked to real estate fraud that affected low-income residents in New Zealand. Although he claims to have settled his legal obligations, discrepancies in facts indicate otherwise, highlighting the importance of journalism in holding powerful individuals accountable. This case illustrates how thorough investigative work can uncover the truths behind seemingly successful brands. The ongoing efforts demonstrate journalism's vital role in society, especially in an era of declining trust in media.
Challenges Facing Journalists Today
The landscape of journalism is increasingly complex, with a growing mistrust in the media framing its challenges. Pressure from online platforms and influencer-led narratives can dilute journalistic integrity, making it crucial for reporters to remain diligent and credible. Despite these obstacles, the significance of objective reporting is more pronounced than ever, as it provides a necessary counterbalance to misinformation. Discussions among journalists reveal a shared commitment to upholding standards and earning back public trust through transparent and reliable reporting.
AG1 built a billion-dollar brand in large part by tapping into the fitness and wellness podcast and YouTube markets. Recently, AG1’s founder, Chris Ashenden, resigned after a decades-old real estate scam in his native New Zealand came to light. While Chris has mentioned it in passing, he’s always claimed to have paid full reparations for his crime—and it was a crime.
Turns out that he hasn’t paid it all, as uncovered by New Zealand journalists Jonathan Milne and Mike Wesley-Smith. They join Derek to discuss their year-and-a-half long investigation that resulted in a billionaire founder leaving one of the most well-known supplements brands in the world. They also talk about why journalism still matters in a world seemingly run by billionaires.