The NPR Politics Podcast Biden Is Dramatically Out-Advertising Donald Trump. So Far.
Apr 18, 2024
The Biden campaign is outpacing Trump significantly in ad spending, focusing on engaging persuadable voters. They utilize targeted ads addressing key issues like infrastructure and abortion. Meanwhile, Trump faces fundraising hurdles due to legal troubles and changing donor dynamics. The shift to digital advertising plays a critical role in this election, as campaigns fine-tune their strategies to connect with specific demographics. Overall, the contrasting approaches between Biden and Trump reveal much about their paths leading to the election.
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Campaign Spending Disparity
- Biden's campaign and supporting groups are outspending Trump's by a significant margin.
- Trump's campaign spending is minimal, with most going to digital ads.
Trump Campaign Strategy
- Trump's campaign is intentionally spending less, believing his name recognition is sufficient.
- They criticize Biden's spending as wasteful, citing Trump's existing celebrity status.
Targeted Ad Spending
- News consumption of the 2024 race is declining due to both candidates being unpopular incumbents.
- Campaign ads offer a more effective way to target voters, especially on digital platforms.