In what is probably our last episode for 2024, Rachel and Lynne chat with copywriter, campaigner and brand strategist Carmen Hawker. Carmen writes for purpose-driven businesses and B Corps from sustainable fashion to ethical finance. She talks about how she found her niche, why she loves doing this sort of work and how she makes it pay a reasonable wage.

In this revealing episode, she talks about:

The difference between not-for-profit and purpose-led organisations
Where and how she finds her clients
Why she likes project-based work and how she balances her workload
The challenges behind 'greenwashing'
What a Bcorp is and how she works for them
Writing persuasive copy in the purpose-led brand space

Connect with Carmen through her website: https://carmengetit.com.au/

Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

Writing for purpose-driven brands with Carmen Hawker