Full-Funnel B2B Marketing Show Episode 2. How to generate quality B2B leads with cold outreach email with Guillaume Moubeche
Jul 26, 2018
31:30
Listen to all episodes and subscribe to the System B2B Marketing show on your favorite platform here: https://getleado.com/the-system-b2b-marketing-show/
What if instead spammy sales email you'll see a picture of a guy wearing a t-shirt with the logo of your company who wants to chat about your business and challenges? Would you reply?
At least, this email will attract your attention amongst dozens of other emails, but from the experience of the guest of the new episode of the System B2B marketing podcast Guillaume Moubeche such outreach email campaigns have a high response rate.
Here is a step by step process Guillaume use when developing outbound lead generation campaigns.
+ Create an ideal customer profile
+ Get as more data about target accounts and decision makers as possible
+ Warm up your prospects on social media
+ Reach them out, thanks for their stuff and suggest to talk about their industry.
+ Personalize your emails as much as possible
+ Add personalized images, videos and humor to outreach email
+ Follow up by phone when necessary
+ Retarget disengaged leads with lead magnet or other MOFU content that can drive back your target accounts to the lead nurturing sequence
Read the whole post and the detailed process here: https://getleado.com/outreach-email/
What if instead spammy sales email you'll see a picture of a guy wearing a t-shirt with the logo of your company who wants to chat about your business and challenges? Would you reply?
At least, this email will attract your attention amongst dozens of other emails, but from the experience of the guest of the new episode of the System B2B marketing podcast Guillaume Moubeche such outreach email campaigns have a high response rate.
Here is a step by step process Guillaume use when developing outbound lead generation campaigns.
+ Create an ideal customer profile
+ Get as more data about target accounts and decision makers as possible
+ Warm up your prospects on social media
+ Reach them out, thanks for their stuff and suggest to talk about their industry.
+ Personalize your emails as much as possible
+ Add personalized images, videos and humor to outreach email
+ Follow up by phone when necessary
+ Retarget disengaged leads with lead magnet or other MOFU content that can drive back your target accounts to the lead nurturing sequence
Read the whole post and the detailed process here: https://getleado.com/outreach-email/