New Heights with Jason & Travis Kelce Listen Now: Business Wars
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Jul 25, 2025 Dive into the chaotic world of business where decisions impact our daily lives! Discover the rise of AOL from its founding days to its fierce battle against competitors. Uncover the intricate dance behind the infamous AOL-Time Warner merger that became a colossal corporate disaster. Learn how this ill-fated partnership reshaped both companies and left lasting scars. Business isn’t just numbers and spreadsheets; it's a thrilling saga of ambition, rivalry, and unexpected twists!
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1980s Online Service Realities
- Downloading an MP3 in the mid-80s would take days and cost hundreds of dollars at modem speeds and rates.
- This made physical media like records more practical, so online use stayed niche initially.
Steve Case's Apple Lobbying Success
- Steve Case lobbied relentlessly for three months to secure a marketing partnership with Apple.
- His success in winning agreement earned him a promotion to executive vice president at Quantum.
AOL's Friendly Voice Origin
- Elwood Edwards became the voice greeting AOL users after recording the lines at home for $200.
- His friendly greetings replaced the impersonal computer sounds on logging in.