

From the Vault: Tony Robbins & Jay Abraham (Part 1) | World class marketing, strategic innovation and how to grow a business exponentially
5 snips Jun 21, 2016
In this enlightening conversation, marketing expert Jay Abraham, renowned as 'The Billion Dollar Man,' shares his vast experience helping over 10,000 businesses thrive. He discusses uncovering hidden profits by transforming one-time sales into recurring revenue and the critical need for innovative marketing strategies. Jay emphasizes the importance of testing and optimization in business performance, challenging conventional thinking to pave the way for greater success. His insights are invaluable for entrepreneurs looking to boost engagement and profitability.
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Unlocking Hidden Business Assets
- Every business has untapped intangible assets like marketing, sales, and goodwill that aren't fully leveraged.
- Optimizing these assets can dramatically increase profitability without extra fixed costs.
Test Powerful Headlines
- Test and improve your marketing headline as it can drastically increase response rates.
- A powerful benefit-focused headline draws more customers than just describing features.
Use Customer Lifetime Value
- Calculate the lifetime value of a customer to know how much you can invest to acquire them.
- Motivate salespeople with higher commission based on customer lifetime value to increase sales.