Side Hustle School
#2826 - TBT: Turning Small Items into Big Profits
Sep 26, 2024
An accomplished designer turned her passion for creating pins and stickers into a successful side business, raking in $60,000 annually. She shares her journey on maximizing profits through creative selling strategies, like combo packs and upselling. Discover how she overcame challenges with low price points, focusing on enhancing customer experience and building relationships. Her insights are perfect for anyone looking to turn a hobby into a lucrative venture.
06:11
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Quick takeaways
- The woman effectively turned her passion for designing pins and stickers into a sustainable business by implementing combo packs and upsells.
- By utilizing social media and engaging with her email list, she promoted customer retention and drove repeat purchases, enhancing profitability.
Deep dives
Turning Passion into Profit
A woman successfully transformed her passion for designing pins and stickers into a lucrative part-time business, earning $60,000 a year. Initially, she started by selling on platforms like Etsy and eBay, but faced challenges due to the low price point of her products, which typically sold for just a few dollars each. To increase the sustainability of her business, she introduced combo packs that bundled several items at a discounted price, significantly boosting the average order size. For instance, her nature lovers pack, which included multiple themed pins and stickers, became a best-seller and helped drive sales upwards.
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