The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! 117: Chris Beall, CEO at ConnectAndSell, on how to make a great cold call (and he improves mine!)
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On this episode, we have our special guest Chris Beall, the CEO at ConnectAndSell.
Chris goes over some insightful tactics that cover the psychology behind the call and how to grab your potential prospects' attention right away, and how he has been training people on how to do the same.
The truth is, if you don’t master the first seven seconds and get trust, the rest of the call is utterly meaningless. The springboard to curiosity is trust. If you don't get there, you can't get there.
When people are in sales training, a big piece that is missing is the real conversations. Chris realized that the unique experience of talking over and over to real prospects, and being coached on every conversation is what was needed to be able to help sellers grow in their sales expertise.
While sharing his insight about the flow of the calls, Chris goes over how there are 4 parts of the conversation you will be having with prospects.
The first part is the opener, the second part is the conversation going somewhere, the third part is objections, and the fourth part is asking for the meeting. Chris created his flight school based off of these concepts and structured the training for sellers to have the best results.
Tune in to the episode to learn in depth all of the different pieces of learning sales and how to master the full process from getting on a cold call to moving the prospect to an official meeting.
Stay connected with ConnectAndSell (https://connectandsell.com/)
If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at andrew@unstoppable.do or you can also go to my site at www.unstoppable.do.
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