10 Steps to License Your Product Ideas for Location Independent Passive Income (No Manufacturing Required) with Courtney Laschkewitsch

Sep 16, 2025

Courtney Laschkewitsch, a serial inventor and product licensing coach, shares her inspiring journey of licensing six products after numerous rejections. She presents a 10-step system to turn product ideas into passive income without manufacturing. Courtney discusses the importance of perseverance and soft skills, revealing the realities of contracts and royalties. She also emphasizes the significance of market research and prototyping, along with the emotional and practical challenges inventors face. Discover how to navigate the licensing landscape while embracing innovative ideas!

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INSIGHT

How Product Licensing Works

Product licensing lets you rent your product concept to a company and collect location-independent royalties.
The company handles manufacturing and distribution while you earn passive income without owning inventory.

ADVICE

Prioritize Soft Skills

Develop soft skills like discipline, persistence, and consistency; they matter more than the idea itself.
Expect and learn to handle repeated rejection rather than quitting after a few "no" responses.

ANECDOTE

52nd Pitch Finally Landed A Deal

Courtney learned product licensing in a year-long program and took two years to land her first deal after 51 rejections.
Her persistence paid off when the 52nd company agreed to license her product.

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Could you turn a product idea into passive income, without starting a business or having to do it all yourself?

Courtney Laschkewitsch is a serial inventor who, with no prior experience, licensed six products after facing 51 rejections. Now, Courtney helps everyday inventors bring their ideas to life and earn passive income through the free resources on her website, Serial Inventing, and the company she works for, inventRight.

Courtney lays out the inventRight 10-step product licensing business model and shows how she went from zero experience to multiple licensable products. We dig into what realistic timelines, costs, and mindsets look like when you want to bring your product idea to market by licensing instead of manufacturing.

Courtney explains how licensing can let someone else build your idea while you collect royalties from anywhere in the world. You’ll learn not just the mechanical steps, but why so much of your success depends on persistence, handling rejection, and building skills many people overlook. She’s honest about the financial realities - what small checks look like, what good deals look like - and what terms in contracts you should always negotiate. If you want a clear, actionable path toward turning ideas into income without a massive risk, this episode gives you that roadmap.

Do you have a product idea that could help you earn passive income while you travel? I’d love to hear about it, and I hope you’ll share them sending me an audio message.

Tune In To Learn:

Why product licensing can let you earn passive income location‑independently without owning inventory or manufacturing

The first three foundational steps: doing market research, checking for prior art/patents, and defining what makes your idea unique

How to build prototypes or virtual models to show your concept

How to write a one‑line benefit statement and develop an effective sell‑sheet

Common myths around patenting and protection: what it does, the costs, limitations, and when it’s essential

How to build a hit list of companies, reach out sensitively to avoid unsolicited idea policies, and follow up well

Key negotiation levers beyond royalty rates: territory, exclusivity, distribution, wholesale vs net sales

How to decide when an idea is worth continuing vs when to shelve it, and how to improve your process as you iterate

And so much more

Resources:

Courtney’s website

The Serial Inventing Podcast

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