117 Feeling Connected AND Self-Expressed In Your Messaging

When I delivered my TEDx talk four years ago, I learned that to use your voice to make an impact you MUST have a clear message.

And I understood on a soul level what it meant to have a mission and a voice that inspires and moves people.

But after that, in my quest to connect, I started saying things that I knew my people wanted to hear.

It was an unconscious, unintentional, quiet shift. And gradually I lost touch with the fire behind my words.

I made money and grew my business. But I was disconnected from my self-expression. So the cost became too high: absolute burn out and a long recovery.

That’s when I realized that pushing, performing or trying to “figure out” what people wanted from me was a LOT of work. (More on that in a future episode.)

Now my intention is still on connecting with my people, but I share what’s true and in alignment for me.

My voice and message feel clear, and I’m lit up by what I say in my marketing.

Listen in and you’ll learn:

• Why you need both connection & self-expression to market authentically online

• My tips for beginning to integrate both into your messaging

• How to use this to attract your people when everyone’s saying the same thing

Deeper support from me:

• I privately coach & message for select clients to realign, define, & refine your messaging to reach your next level of impact. Book a Clarity Call to explore the possibility of working together.

• Follow me on Instagram for behind-the-scenes and deeper stories around this conversation.

Links From the Episode

• Unforgettable #114 You Don’t Need to Change Your Niche, You Need to Deepen It

• #94 The Key To Showing Up As Your Authentic Self Online

• #111 Why Niching Down Helps You Show Up Authentically

Warmth, Adria