How to Sell Advice 79. How to come up with interesting topics for your content marketing
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I had a great question come in about whether to interview clients for content ideas or not.
In general, I'm not against asking clients what topics they might be interested in, but like a lot of things, people don't know what they don't know.
Especially if you ask them out of the blue.
It's better to spot things "in the wild" in the course of your conversations and through research.
In this episode I will cover my top three sources for content ideas:
- Imaging my best clients and intuiting what they would want
- Taking notes throughout the day and noticing key questions/challenges/desires/things I teach often
- Researching online, such as on Twitter, in communities, book reviews, podcast topics, conference topics and more.
There are a lot of ways to find new topics, but these work best for me. I go into a lot more depth on why in this podcast.
The main thing to remember: with everything you write, ask yourself, would my ideal client want to read this? If not, go back to the drawing board.
—kw
P.S. Know someone who would be interested in this group? Ask them to join! I might just hook you up with a free month or two if you do.