Yasmin Rufo, a BBC entertainment reporter known for her insights into celebrity culture, delves into the tumultuous saga surrounding Blake Lively and Justin Baldoni. She reveals the escalating rift between the Hollywood stars following their film, amid serious allegations and public lawsuits. The discussion uncovers the complex nature of celebrity PR, touching on Lively's efforts for a safer work environment and the backlash regarding her promotional tactics. Yasmin also highlights the effects of media narratives on their reputations and the broader implications for public perception.
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question_answer ANECDOTE
Separate Press Appearances
Lively and Baldoni did separate press and photos at the It Ends With Us premiere.
This fueled rumors of a rift, as co-stars typically do press together.
question_answer ANECDOTE
Press Restrictions
Journalists were warned not to ask Lively about Baldoni at the London premiere.
This unusual restriction further fueled speculation about their relationship.
question_answer ANECDOTE
Press Tour Controversy
Lively's press tour for It Ends With Us, a film about domestic abuse, featured pink carpets, flowers, and haircare promotions.
This tone-deaf approach sparked criticism and accusations of trivializing a serious issue.
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The book follows Lily Bloom, a young woman who has overcome a difficult childhood to build a successful life in Boston. She meets Ryle Kincaid, a charming neurosurgeon, and despite his initial aversion to relationships, they fall deeply in love. However, their relationship takes a dark turn when Ryle's abusive tendencies are revealed. The story also explores Lily's past love, Atlas Corrigan, and the complexities of her relationships with both men. The novel delves into themes of domestic abuse, trauma, and the resilience required to escape such situations. Colleen Hoover's nuanced approach makes the characters relatable and human, providing a powerful and emotional reading experience[2][3][5].
Ever since the release last summer of her box office hit It Ends With Us, Blake Lively has been dominating gossip columns, as a reported rift with co-star Justin Baldoni became increasingly public. Rumours and allegations followed, from sexual harassment and smear campaigns to bullying and creative sabotage. But rival lawsuits filed by the pair in recent weeks have fanned the flames, shedding new light on the covert warfare of celebrity PR in the process.
On this episode, Lucy Hockings speaks to BBC entertainment reporter, Yasmin Rufo who has been following the story and interviewed Blake Lively on the red carpet at the UK premiere for the movie.
The Global Story brings you trusted insights from BBC journalists worldwide. We want your ideas, stories and experiences to help us understand and tell #TheGlobalStory. Email us at theglobalstory@bbc.com You can also message us or leave a voice note via WhatsApp on +44 330 123 9480.
Producers: Laurie Kalus, Beth Timmins and Peter Goffin
Sound engineer: Mike Regaard
Assistant editor: Sergi Forcada Freixas
Senior news editor: China Collins
(Picture: Justin Baldoni and Blake Lively. Credit: Reuters/Caitlin Ochs)
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