GM’s Cruise Rethinks Its Robotaxi Strategy After Admitting a Software Fault in Gruesome Crash
Nov 13, 2023
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Cruise and GM are re-evaluating their robotaxi strategy after a gruesome crash caused by a software fault. Cruise recalls cars, faces pushback from cities, and addresses safety concerns. GM's commitment to Cruise's approach, including the purchase of Softbank stake, raises concerns about safety and regulation.
GM's Cruise is reevaluating its robotaxi strategy after a gruesome crash caused by a software fault.
Cruise has faced concerns and pushback in both San Francisco and Austin, prompting the company to address these issues and maintain open communication with city officials and first responders.
Deep dives
GM's Cruise faces setbacks after admitting software fault in gruesome crash
GM's Cruise, the autonomous car subsidiary, is rethinking its strategy following a gruesome crash caused by a software fault. The company initially aimed to win the autonomous car race by focusing on urban driving. However, after a pedestrian was dragged under a Robotaxi, Cruise is now cutting jobs and implementing other changes. The incident led to California regulators pulling Cruise's permits to operate self-driving vehicles in San Francisco, prompting a temporary pause in driverless operations across US cities. The company has recalled all 950 driverless vehicles in its fleet and plans to resume operations only after updating the software. GM is also temporarily halting production of the purpose-built Robotaxi vehicle known as the Origin.
Cruise faces challenges and pushback from multiple cities
Cruise, the Robotaxi operator, has faced concerns and pushback not only in San Francisco but also in Austin. The company received complaints from emergency services departments, police, and residents in Austin, similar to those in San Francisco. The incidents included near misses and issues with understanding hand signals and commands from traffic police. Cruise has expressed the willingness to address these concerns and has maintained an open line of communication with city officials and first responders. Despite the challenges and criticism, Cruise has persisted in focusing on urban driving as a key strategy, while its chief competitor, Waymo, initially launched in the Phoenix suburbs.
Cruise set out to win the autonomous car race by starting with urban driving. After a pedestrian was dragged under a robotaxi, the company and its parent GM are cutting jobs and making other changes.