In this final episode of our owned media mini-series, Stuart and Adam discuss how destinations can take what they’ve learned and apply it to their marketing strategies. After a brief recap of the series, they explain why it’s important to start this strategy now — as the world and consumer preferences continue to evolve, creating interactive content that resonates with the audience is essential. Quick-adopting destinations will undoubtedly gain a competitive edge and maintain top-of-mind awareness. By committing time, budget and creativity, a destination can enrich people’s lives and positively impact their business.

“The old saying — where focus goes, energy flows — is very true. If you don’t commit time and budget to this initiative, it won’t happen.” -Stuart Butler

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.