Startups and the Perception of Idea Generation

Many people believe that coming up with ideas for startups is difficult. However, the main challenge lies in not trying to generate ideas rather than lacking the ability to think of them. This misconception stems from overvaluing ideas and assuming that successful startups are built upon million-dollar ideas. In reality, startup ideas are not inherently valuable, and the initial idea often serves as a starting point or a question rather than a fully-formed blueprint. By treating startup ideas as questions, one can explore and evolve them into innovative solutions that may differ greatly from the initial concept.