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The Local Marketing Lab

13 conversations that drive mortgage success with Steve Kyles

Mar 26, 2025
31:36

What if the key to mortgage success was simply having the right conversations with the right people? In this episode of the Local Marketing LabSteve Kyles, partner at Mortgage Marketing Animals and host of the Loan Officer Leadership Podcast, reveals the data-driven approach that’s transforming mortgage professionals’ results. Steve breaks down exactly why most loan officers struggle despite working hard and shares the precise formula for consistent mortgage success in today’s market.

Topics discussed in this episode:

1️⃣ How to generate 8+ deals monthly through consistent outbound contact

2️⃣ Identify truly qualified real estate agent partners

3️⃣ Powerful scripts for asking for business that increase referral rates

4️⃣ Three-step priority system for creating a sustainable work routine

5️⃣ Using modern technology to boost conversion rates by 15%


Resources



Other shout-outs

  • Carl White — Partner at Mortgage Marketing Animals
  • Covve — Export phone numbers from your phone as a CSV file

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