The Sporting News (TSN) was founded in 1886 as a weekly newspaper. They recently raised $15M to expand into commerce beyond just digital ads. LTV > CPM.

Before TSN, Rich Routman was the President and CRO of Minute Media helping them raise millions of dollars and become a 10-figure company.

The Sporting News acquired a sports betting company earlier this year and plans to continue building on top of their media.

Chapters:

(01:55) Learnings from Minute Media

(05:50) Why he joined The Sporting News

(10:05) Digital media landscape

(14:40) Sports betting and AI’s impact

(20:45) Sports trends to watch

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Rich Routman:

Website: https://www.sportingnews.com/us

LinkedIn: https://www.linkedin.com/in/rich-routman-497a5b/

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Andrew Petcash:

🏠 Website: https://profluence.com

🎙 Podcast: https://profluence.com/podcasts/

🐣 Twitter: https://twitter.com/andrewpetcash

🕺 TikTok: https://www.tiktok.com/@andrewpetcash

📸 Instagram: https://instagram.com/andrewpetcash

💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/

🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/

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#83: Rich Routman - CEO, The Sporting News | Raising $15M to Modernize a Sports Media Brand Founded in 1886