Jeff Greene explains why capital allocation is so important, what companies typically do wrong, and his view on the main tenets of good capital allocation. As Jeff says, “Clearly, allocating capital is one of the CEO’s and CFO's most important jobs,” and, “Very few companies do all aspects of capital allocation well.” Jeff joined Fortuna in 2020, after 26 years as a partner in the Strategy & Transactions practice at EY (Ernst & Young), and he also spent eight years at investment bank Houlihan Lokey.
