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RAG, or retrieval augmented generation, is a popular and valuable use case for search and retrieval. It combines pre-trained models like GPT-4 with data from a corpus, indexing the data and utilizing it to generate relevant answers to user queries. RAG is easy to set up and provides efficiency in time and cost. While prompt engineering, the fine-tuning of models, and data quality are important considerations in RAG, advancements in natural language processing will likely lead to models that can understand longer context windows and require less manual prompting. While prompt engineering may evolve, the need for effective use and understanding of AI applications will remain important skills in the future.