S06 EP27: Using 'Gated Product Launches' to Rev Up VIP Customer Purchases

On today’s episode, Kunle is joined by Jordan West, Co-Founder of Little and Lively Clothing + Mindful Marketing Co. Jordan is a multi brand and agency owner completely focused on eCommerce.

Brands dealing in physical products are always vying for attention with other brands selling both online and offline. Doing product launches and doing them right ultimately decides how the product is perceived and how it performs. And with more and more brands jumping on the product-launch bandwagon, getting creative with launches is becoming imperative.

What if you could launch your product in a way that creates buzz, exclusivity, and also rewards your loyal customers? Gated launches help you achieve just this and are the next level of product launches where your marketing tech stack and social media presence come together to skyrocket sales.

In this episode, Kunle and Jordan talk about using Gated Launches as a marketing strategy. You will get to hear everything from what a gated launch is, how to prepare for it and execute it. You will also get some really cool strategies to build a loyal following on social media.  This is a great episode for eCommerce merchants and marketers.

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SPONSORS:
This episode is brought to you by:

MESA

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Klaviyo 

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

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Rewind

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ShipBob

This episode is brought to you by ShipBob.

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