The Pitch #137 Gnara: Disrupting Your Pants
Jul 10, 2024
Investors listen to Georgia Grace Edwards pitch her innovative GoFly zipper technology for outdoor pants on the show. They discuss the design, market success, licensing plans, and potential for disrupting the clothing industry. The episode explores opportunities in D2C, founder's pitch experience, commitment to investment decisions, and investments in specialized clothing for boating and sailing.
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Gnara's Origin Story
- Georgia Grace Edwards, CEO of Gnara, struggled as a glacier guide in Alaska due to the lack of functional bathroom options in women's pants.
- Unlike male guides, she had to remove multiple layers in freezing temperatures, leading to discomfort and dehydration.
History of Women's Pants
- Women were not allowed to wear pants in many US colleges until the 70s and 80s.
- The US Senate didn't permit women to wear pants on the floor until 1993, highlighting the lack of innovation in women's pants design.
Licensing Strategy
- Gnara's licensing strategy mirrors successful outdoor companies like Gore-Tex, Vibram, and Kizzick.
- These companies started with niche products and expanded through licensing their technology to other brands.