Investors listen to Georgia Grace Edwards pitch her innovative GoFly zipper technology for outdoor pants on the show. They discuss the design, market success, licensing plans, and potential for disrupting the clothing industry. The episode explores opportunities in D2C, founder's pitch experience, commitment to investment decisions, and investments in specialized clothing for boating and sailing.
Nara's GoFly zipper technology offers a discreet and functional solution for outdoor bathroom breaks.
Nara's strategic shift towards licensing revenue aims to scale the technology efficiently across industries.
Deep dives
Nara's Innovative GoFly Technology
Georgia Grace Edwards pitches Nara's patented GoFly zipper technology aimed at revolutionizing the way women handle bathroom breaks in outdoor settings. The technology stemmed from her experiences as a glacier guide, providing a discreet, functional, and comfortable alternative to outdated solutions. With a focus on consumer products supported by design and utility patents worldwide, Nara aims to enhance outdoor experiences.
Licensing Strategy for Growth
Nara's strategic shift towards a licensing revenue stream positions the GoFly technology as a versatile solution beyond their own product range. The goal is to establish partnerships in non-competing markets, offering a two-part fee structure including upfront knowledge transfer and per unit royalty fees. By targeting a licensing fee of around 7%, Nara plans to scale the technology efficiently across various industries.
Impressive Market Traction and Revenue Growth
Despite being a relatively young company, Nara has garnered significant recognition and traction, evident through partnerships with major retailers and widespread media coverage. Their revenue growth showcases a promising trajectory, with over 18,000 units sold and a lifetime revenue of approximately 1.75 million. By maintaining high profit margins across products and paving the way for licensing deals, Nara demonstrates a solid financial foundation.
Investment Success and Future Vision
Following the pitch, Nara secured investments from Sian and Elizabeth, with further commitments from additional investors. The innovative GoFly technology's potential applications extend beyond apparel, generating interest in diverse industries like workwear and outdoor gear. With the announcement of their first licensing deal and a vision to expand into new markets, Nara's journey showcases entrepreneurial resilience and strategic growth.
As a glacier guide in Alaska, Georgia Grace Edwards had a problem: her pants. While the male guides just unzipped and did their business, she had to find a secluded place and completely undress in the freezing tundra. So Georgia Grace created the GoFly zipper technology to help everyone go on the go. Will the investors get behind this consumer product or is this business just too messy?
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*Disclaimer: The information provided on this show is not intended to be investment advice and should not be relied upon as such. The investors on today’s episode are providing their opinions based on their own assessment of the business presented. Those opinions should not be considered professional investment advice. No offer to invest is being made to or solicited from the listening audience on today’s show.