391: How to complete logical case studies? (Strategy Skills classics)

This podcast discusses the importance of analyzing events through case studies rather than focusing solely on companies, cautioning against relying on trendy, new companies. It explores the risks of choosing low-cost options in competitive markets and emphasizes the importance of quality service for customer retention. The significance of studying long-term impacts and generating insights through case studies is also highlighted, featuring a successful marketing strategy study for a utility company targeting corporate clients.