Side Hustle School Ep. 3216 - Q&A: “How do I avoid a garage full of unsold kits?”
Oct 21, 2025
Learn how to avoid ending up with unsold inventory by using a smart 'test-then-preorder' strategy. Instead of risking cash on inventory right away, create short demo videos to gauge interest. Capture leads by linking to a landing page for early-bird pricing, and set a clear threshold to decide if you should move forward. This approach minimizes risk and builds your email list. Discover effective ways to validate your product demand before diving into production!
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Upfront Costs Make Manufacturing Risky
- Manufacturing requires upfront payment while audience building alone doesn't generate immediate revenue.
- You need a strategy that balances proving demand quickly with limited cash and time.
Bike Toolkit Founder Faces Inventory Dilemma
- Jonah from Jacksonville designed a compact bike repair toolkit and worries about inventory risk.
- He asks whether to build an audience first or manufacture now with limited budget and time.
Test Demand With Short Demo Videos
- Do a short demo video to test demand before ordering inventory.
- Link demos to a simple landing page to capture interested buyers and pre-order signups.