Latasha Causey - President of Phoenix Raceway - discuses her transition from banking to the sports industry, and why she's so excited for the future of NASCAR.
She highlights the creative activations that she's coordinated to increase excitement around her races, attract younger fans to the sport, and maximize value for sponsors.
Details
- 4:40 - How Latasha got involved with NASCAR
- 6:50 - Diversity in NASCAR
- 10:50 - The Phoenix Raceway
- 13:35 - Attracting younger fans
- 19:35 - Rapid Fire Questions
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