The Data Stack Show 235: Pete Soderling on the Evolution of Data Engineering
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Apr 2, 2025 
Pete Soderling, founder of Data Council and Zero Prime Ventures, shares his vast experience in data infrastructure and venture capital. He discusses the intersection of AI and data engineering, emphasizing the evolving roles of engineers amid advancing technologies. Insights into high-frequency trading and the unique advantages of San Francisco's tech ecosystem reveal the dynamic nature of innovation. Soderling also highlights the significance of in-person events and offers advice for aspiring AI startup founders, pointing towards a transformative future in data management.
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Pete's Career
- Pete Soderling, founder of Data Council, started as a software engineer during the first internet bubble.
- His experience with a data infrastructure company led him to found Data Council in 2012.
AI and Data Engineering
- There's a new generation of AI engineers who may lack experience in traditional data management.
- This year's Data Council aims to bridge this gap by showing why AI needs data management.
NYC Data Culture
- New York City had a strong data culture in the early 2000s, driven by quant teams at banks.
- This culture influenced the development of high-frequency trading platforms and ad tech companies like DoubleClick.