Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Lean Change Management, How to Design Change with Those Affected | Carmen Jurado

Apr 30, 2025

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INSIGHT

Change Without Involvement Backfires

Imposing change without communication or employee involvement causes resistance and dissatisfaction.
Resistance often stems from misunderstanding and fear due to lack of knowledge and communication.

ADVICE

Engage Employees Early

Engage employees early in transformation to foster ownership and collaboration.
Dedicate time to employee involvement as much as to leadership planning for sustainable change.

ADVICE

Use Representative Involvement

Involve representatives from different teams in feedback and brainstorming sessions.
Avoid involving everyone by using a representative approach for practical, productive involvement.

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Carmen Jurado: Lean Change Management, How to Design Change with Those Affected

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

Carmen discusses the critical mistakes organizations make when implementing change without adequate communication and employee involvement. She highlights how employees are often simply informed of new methods without any prior communication, creating resistance and disengagement. Carmen advocates for involving employees early in the change process, suggesting that representatives participate in the design phase and provide feedback on change plans. She emphasizes that Scrum Masters can grow by facilitating this involvement, encouraging co-creation of change through approaches like Lean Change Management. Carmen also shares a practical tip: involve your biggest critics in the change design, transforming them from obstacles into co-creators of the solution.

Self-reflection Question: How might you better involve team members in designing change processes rather than simply announcing changes to them?

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About Carmen Jurado

Carmen describes herself as an "agile storyteller" and has spoken at multiple agile conferences, covering topics such as psychological safety and imposter syndrome. Known for her enthusiasm and creativity, Carmen enjoys designing her own gamified retrospectives. She is an agile coach and business agility trainer, and is also active in the non-profit organization Women in Agile.

You can link with Carmen on LinkedIn.