CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes 25. Jac Phillips on doing more with less and the importance of leadership
In this episode, we have an illuminating discussion with Jac Phillips, ex-Senior Director and Head of Marketing for Visa in Australia, New Zealand and South Pacific.
Prior to Visa, Jac had an illustrious career in financial services with Bank of Melbourne, ANZ Bank, and also spent time with IBM. Jac is also a Marketing Advisory Board member with Deakin Uni, and has been recognised in the Asia Top 50 Women Leaders by World Federation of Marketing Professionals.
This episode explores two critical topics:
- How to do more with less including the importance of prioritisation; and
- Jac’s leadership lessons and the value of coaches and mentors for marketing leaders.
There are also fantastic examples and tips in this show about:
- Creating platforms vs. campaigns and purpose led business strategies that other parts of the organisation can rally around;
- Leveraging an entire organisation to advocate and amplify your brand;
- Mutual, value creation partnerships;
- Using owned assets to sell media;
- Importance of thought leadership and social media;
- Harnessing the full strengths and experiences from your team; and
- There are also some beautiful leadership lessons to take on board.
Jac’s energy and enthusiasm for marketing and leadership is infectious, if you’re grappling with how to do more with less and punch above your weight as a team, and you want some leadership tips to keep charging ahead – then please tune in and enjoy the show.
References
- Bank of Melbourne - The Makers.
- Jim Collins - Good to Great: Why Some Companies Make the Leap and Others Don't.
- Oren Klaff - Pitch Anything.
- Phil Knight - Shoe Dog: A Memoir by the Creator of Nike.
- Roger Mavity - Life's a Pitch: How to Sell Yourself and Your Brilliant Ideas.
- Sarah Krasnostein - The Trauma Cleaner.
- Visa - #WhereYouShopMatters.
Contact Jac Phillips
Contact Growth Generators
- Find out how Ty and Growth Generators can help you design and build a modern marketing team that drives growth using our 3-stage framework for marketing team transformation. Follow or connect with Ty on LinkedIn.
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This episode was hosted by Ty Hayes, produced by Dylan Todd and edited by Lewis Hallam.