Indie Bites Ranking #1 in Google with Lorem Ipsum and making a career out of scientific SEO - Kyle Roof
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Jun 14, 2024 Kyle Roof, co-founder of High Voltage SEO, discusses scientific SEO, ranking #1 on Google with Lorem Ipsum, starting SEO, word of mouth growth, and beginner strategies for Google ranking in 2024. He also shares insights on paid ads and brand ambassadors for SaaS tools.
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SEO Start From Unexpected Crisis
- Kyle Roof started SEO out of necessity after his brother was jailed in India, disrupting their web business.
- He took on SEO clients to pay rent and quickly became proficient, eventually co-founding High Voltage SEO.
Validate Messaging With Ads First
- Run small paid ad campaigns to test if your product messaging resonates before committing to SEO.
- Ads help validate market interest cheaply and avoid costly SEO failures due to poor product-market fit.
Ranking #1 Using Lorem Ipsum
- Kyle ranked #1 on Google using a website filled only with Lorem Ipsum text optimized mathematically for keywords.
- Google penalized and then created a rule banning nonsense keyword-stuffed text, likely because of his experiment.